We believe that a brand is a living entity and it should be reflected in its behavior. Our behavior is governed by a set of values communicated by the acronym CORE. C-Customer Focus-For the Customer with the Customer. Ownership: To work with the passion of an entrepreneur, be self-motivated and take pride in belonging with the company. R-Responsiveness: To make customer responsiveness our core competency and align all aspects of business to deliver our best. E-Empathy: To incorporate emotional intelligence into our day to day operations and create an enabling work environment rules by respect for one and all.